The global event for the largest community of purpose-driven brands and leaders. Through a combination of state-of-the-art live event safety standards and digital technology, we’re bringing together our global community of change agents at SB’21 San Diego.
SB'21 San Diego
October 18-21, 2021
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Content
Video
Day 2-B2A1: Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale
This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizin... View More
Video
Day 2-B2B1: Communicating Scientific Claims to Protect Credibility and Manage Risk
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practi... View More
Video
Day 3-B3A1: Build Brands That Champion Equity & Justice and Addressing the Missing Role of Mental Health
Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies behind four household brand names - Kate Sp... View More
Video
Day 3-B3B1: Supporting Communities Disproportionately Affected by Social and Environmental Crises
Just as the levels of uncertainty, complexity and ambiguity are intensifying all around us, so too are the levels of creativity smart brands are harnessing to do right by their stakeholders. This session will discuss current frontiers in win-win ways... View More
Video
Day 3-B3B2: Purpose as Critical Connective Tissue for Organizations in an Uncertain and Volatile World
This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into an organization to impact culture, oper... View More
Video
Day 2-B2A2: Consumers as Suppliers
This panel will examine ways and means of activating consumers as the critical ‘missing link’ in emerging circular models around clothes, footwear and other CPGs. Panelists will combine their experiences with ‘consumers as suppliers’ of used ... View More
Video
Day 2-B2B2: Brands for Good: Brand Collaboration for Behavior Change at Scale
This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a ... View More
Video
Day 3-B3A2: A New Framework for Socially Responsible Ocean-Bound Plastic Supply Chains
Ocean-bound plastic supply chains often rely on a workforce that is at risk for social and economic exploitation and exposed to degraded environmental conditions. Additional care is needed to ensure social responsibility throughout that type of suppl... View More
Video
Day 3-B3A3: Moving Toward Positive: Using Nature as a Model, Mentor, and Measure for Regenerative Performance
This panel will offer three rich cutting-edge case studies of major brands applying biomimicry principles in order to advance their sustainability and regeneration programs in unprecedented ways. Attendees can expect practical real-world insights aro... View More
Video
Day 2-B2A3: New Marketplaces and Platforms Designed for Regenerative Outcomes
This panel will cover the benefits of a few exciting new types of marketplaces specifically and explicitly aimed at producing sustainable and/or regenerative outcomes. From new ways to trade carbon, to converting waste to a resource, to catalyzing up... View More
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