The market is hungry for meaningful purpose-led brands. Join thousands of business executives in Detroit and learn how to navigate a changing landscape. Discover how to advocate breakthrough innovation for environmental and social benefit.
SB'19 Detroit
June 3-6, 2019
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Content
Video
Leveraging the Power of Technology and a Broad Ecosystem of Innovators to Catalyze Systemic Change
This talk explores how SAP is leveraging the power of technology, along with a broad ecosystem of environmental and social innovators, to catalyze systemic change and help Deliver the Good Life globally.... View More
Video
Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability
In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sus... View More
Video
Unsafe Thinking: How to be Nimble and Bold When You Need It Most
In this inspiring and entertaining talk, Jonah Sachs delivers new thought leadership on finding a path to higher performance and purposeful leadership in troubled times by drawing critical insights from the discipline of ‘unsafe’ or counterintuit... View More
Article
MBDC, Toxnot Collaborate to Optimize Supply Chain, Material Transparency
An end-to-end solution — from supplier to sustainable product certification, designed to clean up products and global supply chains — goes live. ... View More
Article
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit
Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit. ... View More
Video
A Bold New Vision for the Collection, Processing, Circularity and Productivity of Plastic Waste
Hear the latest from the one and only William McDonough, the globally recognized thought leader on sustainable design and cradle-to-cradle circular thinking. Get the scoop on an ambitious new vision aiming to tackle plastic waste at scale.... View More
Video
Dignity through Identity: Applying Blockchain to Create Economic Identities for Underserved Communities
This talk explains how BanQu is applying blockchain technology to create economic identities for people in extreme poverty and other underserved communities. An award-winning blockchain-as-a-service company, BanQu brings transparency, traceability an... View More
Video
Saving the World’s Forests: It’s Everybody’s Business
This session looks at the evolution of World Wildlife Fund’s “Forest Positive” approach to forest restoration, protection and responsible management. At a time when many companies are seeking ways to better quantify the “co-benefits” of suc... View More
Article
Rethinking Vinyl Today to Optimize for Tomorrow
We hear a lot about the use and alternatives of single-use plastic these days. But another type of plastic is embracing a new ambitious business model: Vinyl. ... View More
Video
Avoiding Unintended Consequences of Scaling AI, Automation and Gene Editing in Business
This main-stage discussion session will explore a variety of potential unintended consequences of artificial intelligence, automation and gene editing in the context of growing adoption of these tech breakthroughs in companies’ innovation pipelines... View More
Video
Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship
TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explain... View More
Article
Sports World, CPG Brands Continue Charge Toward Sustainable Plastics Use
Announcements this week take skincare into refillable pods, set new standards designed to protect environment amid climate crisis, and increase recycled content in packaging. ... View More
Article
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow ... View More
Video
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative
This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More
Article
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
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