SB'18 Vancouver
June 4-7, 2018
Content
Technology at the Tipping Point: A Design Manifesto for Humanity
Throughout history, crucial advances in science and technology have unleashed astonishing periods of human development, economic growth and social progress. And while the rapid evolution of technology is in many ways making life better, we’re also ... View More
A Formula to Build Business Success and Empower your Consumers as Brand Ambassadors
Access to food, clean water, shelter and safety are the most basic of human rights. Yet despite government aid, non-profits and volunteer work, billions of people around the planet still struggle to gain access to these fundamental needs on a daily b... View More
Designing Win-Win Programs in Support of Vulnerable Social Groups: Aligning Hiring and Employee Benefits with Good Life Principl
Michael Conway, President of Starbucks Canada, will share the latest on a range of social commitments Starbucks has launched and accelerated recently, focusing on its approaches to purpose-driven hiring and employee benefits. Learn how the company is... View More
Sustainability: Moving Beyond Just Marketing
Over 600 labels worldwide are dispatched with some sort of eco-benchmark, making eco-confusion and eco-distrust at an all-time high. The challenge is not getting people to understand the importance of protecting our planet (they already do!). It’s ... View More
My Special Aflac Duck: An Award-Winning Application of Social Robotics
My Special Aflac Duck: An Award-Winning Application of Social Robotics SB'18 Vancouver Thursday 7 June ----- Catherine Blades, Chief Brand and Communications Officer of Aflac, will share the story of My Special Aflac Duck, a social robot designed t... View More
IKEA and the Future of Food
In addition to its home furnishings business, IKEA operates what might be the world’s largest self-serve cafeteria business. In this session, we learn about the transformation that IKEA Food has started and what it might mean for the future of “g... View More
Achieving Tech-Life Balance and Why Brands Should Get On Board
Achieving Tech-Life Balance and Why Brands Should Get On Board SB'18 Vancouver Thursday 7 June ----- In this keynote, we'll hear from Gabe Zichermann, founder of Onward, an enterprise with the mission to restore Tech-Life Balance by developing sol... View More
Beyond Aspiration: Authentic Engagement for Meeting Humanity’s Greatest Challenges
Authentic engagement. These are words we often use. We assume authentic engagement has something to do with purpose, aspiration and values. But what if it’s actually about much more than that? What if we need less cheerleading and “solutions,” ... View More
Philip Morris International is Quitting Smoking — But Don't Take Their Word for It
Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing ... View More
Inspiring Consumers – and Companies – to Make Healthier Choices
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
When Will We Truly Begin Designing for Circularity?
If I took one thing away from the Circular Economy sessions at SB’18 Vancouver, it was the need to design for the end of a product’s first life. Note I said, “first life,” because ideally it will be endlessly recycled. That said, as new produ... View More
Employee Engagement 3.0: How Starbucks, Unilever Go the Extra Mile
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures
This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life. ... View More
Utopies: Localizing the Sustainable Economy
This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Lif... View More
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More
