The label group is proving that unsold vinyl can be reprocessed into new pressings without compromising sound or quality, and is now asking music fans for help.
Recycled Vinyl:
How Warner Music Group Is Turning Unwanted Records Into the Industry Standard
In May, Warner Music Group quietly completed a test program that could change the future of vinyl.
The program, conducted in partnership with the world’s largest vinyl manufacturer, GZ Media, set out to answer one question: can recycled vinyl deliver the same sound quality?
GZ Media collected 10,000 unsold records across artists, titles and pressing plants throughout Europe and first shredded, then repressed them using a range of recyclable materials — from 10-100%. Next, a selection of industry experts were gathered at London’s famed Abbey Road Studios for a blind listening evaluation. Each vinyl passed.
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Warner Music Group
Published Jun 25, 2026 7am EDT / 4am PDT / 12pm BST / 1pm CEST