NYU Stern Center for Sustainable Business
The NYU Stern Center for Sustainable Business (CSB) was founded on the principle that sustainable business is good business, and is proving the value of sustainability for business management and performance at a time when people and the planet need it most.
At CSB, we aim to help future and current business leaders embrace proactive and innovative mainstreaming of sustainability, resulting in competitive advantage and resiliency for their companies as well as a positive impact for society.
How Circularity Can Reduce Geopolitical Risk, Tariff Pain
Existing expertise in reverse logistics and emerging supply chain technologies can inform solutions that benefit both the environment and enterprise value. ... View More
Research Insights: Sustainability Claims that Drive Consumer Purchase
Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
As the polycrisis keeps piling on existential challenges for businesses and societies, consumer demand continues to be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. Marketers h... View More
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
As the polycrisis keeps piling on existential challenges for businesses and societies, consumer demand continues to be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. Marketers h... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More
