SB's Socio-Cultural Trends Research, conducted by Ipsos and Sustainable Brands, assesses consumer sustainability attitudes and behaviors on an ongoing basis across multiple regions. The research focuses on how consumers perceive and act on sustainability-related issues, particularly through the lens of the SB Nine Sustainable Behaviors. The latest research update underscores the complex dynamics of consumer behavior in sustainability, revealing opportunities for brands to lead and educate consumers toward more impactful actions.
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