Marketing & Communications
Found 25 assets. Page 1 of 2.
The ROI of getting your green claims right before September
Starting September 27, EU rules flip the burden of proof for sustainability claims, advertisers now have to substantiate before publishing, not defend after being challenged. Most companies can't even produce a list of their own live claims, which is... View More
Outdoor Adventurer Dylan Efron Joins Arbor Day Foundation Podcast In Latest Episode
“Unearthing Optimism” podcast explores hope, nature, and the future of the planet ... View More
Five Questions Brands Should Ask Before Joining the Next Big Sustainability Conversation
In a climate where stakeholders are quick to question empty corporate messaging, companies need more than a timely sustainability story; they need proof, relevance and a reason to speak. ... View More
SB Consumer Behavior Design Playbook
Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More
SB Circularity Communications Playbook
Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More
The Why and How of Product Carbon Labeling
Highlighting the carbon footprint of a product can be a good way for consumers to compare the climate impact of products and rethink their purchasing habits. This resource provides lessons learned by brands currently using carbon labels, consumer res... View More
Day 2-B2B1: Communicating Scientific Claims to Protect Credibility and Manage Risk
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practi... View More
2020 Changed Marketing Forever: Marketing to Gen Z
Tune into this presentation from SB'21 Trend Watching to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends m... View More
2020 Changed Marketing Forever: Marketing to Gen Z
Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find o... View More
Crisis Driven Culture Change
What are the stories humanity is creating while navigating multiple crises (social, climate, health, political, economic)? How can we collectively harness our grief, and our hope, to create a culture shift towards inclusive societies, resilient commu... View More
Equipping Brands with the Marketing and Communications Leaders of Tomorrow
One of the most impactful actions companies can take is to ensure their top management reflects best practices around diversity, inclusion and equity. With that in mind, this session asks: Who are the successful marketing and communications executive... View More
Putting Humanity Back into Marketing: How Danone Is Changing the Story
This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.... View More
