Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise. ... View More
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More
Brands Can Play a Unique Role in Bridging Cultural Divides
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More
SB Socio-Cultural Trends Research Highlights 2023 Pulse: Consumer Sustainability Segments and Gen Z
Consumer Research Highlights: Sustainability Segments and Deep Dive on Gen Z... View More
Getting Consumers to See the Light on Solar
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More
SB Socio-Cultural Trends Research 2023 Pulse - Consumer Sustainability Segments and Gen Z
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
Making a Clean Break from Fossil Fuels
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More
California Climate-Disclosure Laws Will Put the Spotlight on Governance
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More
It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more. ... View More
Redefining the Consumer Experience with SmartLabels
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More
Hilton, Oatly Advance Case for Carbon Labeling Food
The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. ... View More
Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital. ... View More
Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both. ... View More
4 Ways to Accelerate Your Business Results on Purpose
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
