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Leveraging the Power of Consumer Insights in Future-Forward Design

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Published Jun 4, 2025 11am EDT / 8am PDT / 4pm BST / 5pm CEST

This session examines how brands can spark culture change by making sustainable choices the most desirable and relevant to consumers. Through the lens of IDEO’s human-centered design approach, it will spotlight themes we see in behavior change that are supporting people's personal journeys towards more sustainable choices. It will also explore how sustainability can connect to immediate, personal priorities such as wellbeing, health, and longevity.

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Vivian Barad
SB Brands for Good 2025
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