ERM Marketing & Communications Agency
ERM Marketing & Communications Agency is the world’s leading specialist sustainability consultancy. We help leading companies translate complex sustainability efforts into clear, compelling stories that build brand value, inspire action and avoid greenwashing. By combining strategic market insights, creative execution and ERM’s deep technical expertise, we deliver communications that connect with stakeholders, shape conversations and accelerate sustainability outcomes.
Alleviating consumer hesitation and distrust of AI and other emerging technologies
This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More
Alleviating consumer hesitation and distrust of AI and other emerging technologies
This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More
Alleviating consumer hesitation and distrust of AI and other emerging technologies
This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More
Alleviating consumer hesitation and distrust of AI and other emerging technologies
This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More
Alleviating consumer hesitation and distrust of AI and other emerging technologies
This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More
Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored)
Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel, led by... View More
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More
Let’s go circular: New tools for consumer communication and engagement
As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More
Research insights series: Consumer preferences and behaviors
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More
Research insights series: Consumer preferences and behaviors
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More
