Enrique Burgos is Senior Advisor & co-founder of Haze, an AI compliance layer for sustainability communications. A +25 years of experience marketer by background (ex-Coca-Cola), he now helps companies make their environmental claims specific, evidenced and defensible, and writes about purpose & honest communication at his Substack: con Proposito.
Enrique Burgos
Senior Advisor & Co-founder
Haze
Enrique Burgos is tagged in 1 assets.
Article
The ROI of getting your green claims right before September
Starting September 27, EU rules flip the burden of proof for sustainability claims, advertisers now have to substantiate before publishing, not defend after being challenged. Most companies can't even produce a list of their own live claims, which is... View More
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