Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More
For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers
This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest ins... View More
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Sainsbury’s ‘Sainsfreeze’ Pop-Up Will Show Brits New Ways to Reduce Food Waste, Save Money
The pop-up will resemble a walk-in freezer with familiar food items frozen in innovative ways to help reduce food waste, keep nearly ‘off’ items fresh for longer and help maximize space — with all foods on display given away for free. ... View More
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. ... View More
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More
The Why and How of Product Carbon Labeling
Highlighting the carbon footprint of a product can be a good way for consumers to compare the climate impact of products and rethink their purchasing habits. This resource provides lessons learned by brands currently using carbon labels, consumer res... View More
The Role of Brands in Supporting Consumers to Make More Sustainable Choices
Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is ... View More
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions. ... View More
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where th... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE HIGHLIGHTS REPORT
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE REPORT
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer ... View More
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior. ... View More
