Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place loc... View More
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. ... View More
HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis
The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model. ... View More
Socio-Cultural Trends: 2020 Q4 Pulse Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
A Sustainable Future for Tourism Requires Kicking the Bucket (List)
Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time... View More
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. ... View More
Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines
A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history. ... View More
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. ... View More
People Need Help Turning Healthy, Sustainable Aspirations into Action
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More
Socio-Cultural Trends: 2020 Large-Scale Survey Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More
MSC Report Shows Sustainable Tuna Success as Global Demand Soars
As demand for canned tuna soars during the COVID-19 pandemic, the Marine Stewardship Council urges consumers to continue to choose sustainably. ... View More
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry
Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons. ... View More
When Changing Our Behavior Becomes a Public Health Imperative
According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. ... View More
The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present
As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to co... View More
