Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Effective Storytelling Can Inspire Positive Action for People and Planet
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More
SB Socio-Cultural Trends 2021 Q4 Pulse Report
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More
SB Socio-Cultural Trends 2021 Q4 Pulse Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability
While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy t... View More
Water and Climate: The Business Imperative to Change Behavior
While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions. ... View More
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels
'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis. ... View More
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. ... View More
Socio-Cultural Trends: 2021 Large-Scale Survey Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
SB Socio-Cultural Trends 2021 Large Scale Survey Full Report
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consume... View More
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. ... View More
Affordability, Availability Are Biggest Barriers to Healthy and Sustainable Diets
New global consumer research from EAT and GlobeScan on healthy and sustainable food systems, in conjunction with the UN Food Systems Summit, uncovers barriers to better food habits around the world. ... View More
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More
SB Socio-Cultural Trends: Driving Consumer Behavior Towards Sustainable Lifestyles
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world. ... View More
Socio-Cultural Trends: 2021 Q2 Pulse Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing i... View More
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options. ... View More
