Activating Purpose
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From Words to Oversight: How Canada’s Largest Firms Measure Up on Social Purpose
Even amid pushback on ESG, expectations for companies to help solve global challenges are rising — not retreating. A new TSX 60 Social Purpose Report Card shows that nearly half of Canada’s biggest firms have now embraced a social purpose, but go... View More
From Purpose to Performance: Managing Risks to Unlock Purpose’s Full Potential
Social purpose has become the north star for many companies—but too often, it floats above the messy realities of risk. Without thoughtful consideration of the risks that come with a stated purpose, organizations leave their credibility exposed. Th... View More
Governing for Purpose in a Time of Strategic Disruption
What is the purpose of the board? Are we just here to oversee quarterly performance — or to help companies shape conditions for long-term, sustainable success? ... View More
The Purpose Imperative Is Taking Hold — Here’s What We’re Learning
Social purpose is becoming a practical way to clarify direction, energize culture, and build a stronger value proposition in a noisy and competitive market. ... View More
Cannes Lions Reminded Me That Purpose Can Make Us Laugh, Cry, Hope
The lack of brand response to the US administration’s anti-climate stance wasn’t echoed at Cannes — there was more sustainability programming than ever. ... View More
Beyond ESG: Purpose as the Next Frontier in Investing
Investors now see purpose as a KPI for resilience: Purpose-led companies can better navigate disruption and retain stakeholder confidence in uncertain times. ... View More
Groundhog Day: How to Stay Motivated in a Shifting ESG Landscape
Take a pause to review what your company stands for and why — and ensure those foundational values remain in effect amidst the chaos. ... View More
Navigating Disruption and Driving Impact with Social Purpose
Here are 7 practical tools and frameworks to help your business realize the potential of its purpose — and be a beacon of hope in a time that sorely needs it. ... View More
Senior Sustainability Leaders Tell Us Why ESG Won’t Die in 2025
Headlines have been flush with stories reporting the death of ESG. But in reality, it’s been more of a ‘reset’ than a ‘retreat.’ We dig into the challenges and opportunities businesses will face in 2025, with insights from the Ipsos ESG Cou... View More
14 Brands Join Forces to Set New Standard for Purpose-Driven Business
With dedicated leadership and an actionable plan that prioritizes transparency, accountability and real results over rhetoric, the Purpose Pledge community aims to set a new standard for responsible business. ... View More
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad
If the least these numbers do is encourage big brands to invest more in their social and environmental initiatives — or give consumers a new nonprofit to support — we’ll consider that a score. ... View More
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. ... View More
‘Impact Report’ Captures Leadership Insights on Equity, Sustainable Innovation
At SB’24 San Diego, Bard College’s Impact Report Podcast gathered insights from a variety of leaders and innovators on building stakeholder trust, fostering inclusive decision-making; and taking meaningful action toward lasting, positive change. ... View More
Corporate Purpose in a Post-Election US: A Call for Continued Leadership
Companies that continue directing their resources and influence to create meaningful impact will not just survive but grow during the upcoming administration. Our research shows that the US public are ready for this leadership — now, it's up to bus... View More
Campaign Highlights a Critical Capacity to Foster in Our Youth: Empathy
‘It Takes a Child to Raise a Village’ shows how building more empathy at an early age can help change the world for the better. ... View More
Finding the Value in Values Is More Important Than Ever
There are many things the US election didn’t change — including European regulations, consumer pressures, worsening effects of climate change, and what needs to be done. All of these things mean that investment in sustainability needs to grow, an... View More
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
DEI, Sustainability Teams Are Linchpins of Future-Proof Organizations
Two rich discussions at SB’24 San Diego highlighted the importance of giving sustainability and DEI their rightful attention, resources and integration within successful corporate strategies. ... View More
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More
The Purpose of Governance: Bridging the Say-Do Gap
If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — i... View More
